Biggest Fashion Trends of 2018 You Need To Know About

Getting to read predictions or see speculations at the beginning of a new year is not strange. That happens every year, be it in terms of your zodiac sign, business trends, share market, politics or something else. As much as the previous years, expert forecasts on fashion trends for 2018 were much evident. However, as the year 2018 unfolded, many trends made heads turn and grabbed the attention of not only fashion conscious people but critics as well.

If you are a fashionista woman and can’t miss an opportunity to catch up with the latest styling trends, you got valuable wisdom in this article.

  • Sleeves have very much been an integral part of your top and you just love to flaunt sleeves, as much as shoulders, in those million ways they exist. How about big sleeves? “Why not” is the answer!

Let your imagination ride the rollercoaster because sleeves have taken over the fashion trends of 2018. Be ready to them in variety of shades and design around you, and not to mention, spot some for yourself early!

  • Memories of those free flying fringes are yet fresh in your mind, right? Well, now is the time to recap the memoirs because that Free People Jacket is returning in 2018.

This fringe jacket provides you an exquisite look but more than that, it allows you to leave an identity as it twirls around with your movements.

  • Here is the good news for all those who love to dress ‘classic’ and feel chic that way. As a surprising inclusion in the fashion trends of 2018, the very classic ‘plaid’ is one, and it is so very influentially.

Listed fashion magazines, which don’t stop to laud the grace of ‘plaid’, underline this as another captivator this year as if ‘it is eternally in trend!

  • When it comes to accessorizing your wardrobe, the fashionista in doesn’t let you compromise either. Bags is the first thing that comes to your mind and from that standpoint, there is special mention for Fisherman Bags.

Yes they are back and powerfully, in their trendy avatar. Grab some for you as they are all set to complement with your style.

  • PVC continues to be a favourite this year too. You might have had enough of it already, in bags, sandals, etc, but buying some more isn’t a bad idea either.

Optimistic thing about PVC is that you can variety every once a while and you got even more to have in your collection.

5 Tips for Naming your Fashion Brand

Selection of “Brand Name” is a pivotal aspect from the success perspective of any business. You might be having an optimistic assortment of attires or having trendiest of fashion wear items on offer, but slightest of ignorance in choosing the name for your fashion brand can turn in havocs for your business!

As the wise have reiterated time and again – your brand reputation is shaped by the quality of service you deliver, but it is the “name” that provides your brand its first identity!

Marketing gurus and fashion experts are never short of wisdom, when they are asked for advice on this subject. So, whether you are developing a fabulous fashion store or have plans to set a mark with your collection of chic wardrobes and accessories, it makes perfect sense to read through 5 top and handy tips to prompt you name your fashion brand wisely.

Keeping Target Customer in Mind:

First things first – and this may require you to sweat a lot! Do you know that some fashion houses, despite having incredible clothing line and unique attire designs, could not scale high just because they did not know their target customers? You better know this now!

Remember – your target customers are your audience first; if your brand name is not lucrative to woo them, you are less likely to succeed in your purpose.

When naming your Fashion Brand, start perceiving from your target customer’s point of view. If your clothing range is for kids, think about young mothers; if it is for the girls, think about the fashionista women of 20’s and early 30’s.

Try to create sensation:

If you took the first step right, you will have less difficulty in approaching this step – though it is not too easy. When you know who your target audience is, you are better off in choosing a sensational name, or may be crafting a name that can astound your prospective buyers!

Let your fashion brand exhibit personality:

Yes, brands do possess personality, and personality has to be nurtured. Naming is the first step to craft a brand personality.

Knowing this, you should not be surprised now when you see that a lot of fashion brands, like Calvin Klein, Tommy Hilfiger, etc are named after their designers’ names. This certainly is a smart strategy to captivate buyer attention because such a name crisply clarifies the origin of the clothing line and also the face behind it!

Creatively blending your fashion style with the taste of your target audience, you can come up with a great name for the fashion brand.

Avoid Duplicity:

No, you can’t mess with this, or you may land up in a copyright controversy.

Known names or famed brands are tempting and you may be easily dragged to name your fashion brand inspired by them. Distance yourself from any such storm; with patience and perseverance your fashion brand too can earn a name of its name. Duplicity in any way may only harm your reputation and distract your path to success.

Simplicity matters:

Get a name that is easy to pronounce, simple to remember and is conveniently spelt. Select a catchy font too, but one which does not sound gibberish.

Inspirational Stories that nurtured Greatest Moments for Fashion designing in 2017

The magical world of fashion always has something to amaze the viewers. A subtle but never-ending swing between the conventional and contemporary styles is constantly on in this world. This is probably one of the most exclusive arenas where multiplicity continues to woo us, and the one thing that keeps this allure alive is – designs!

Ranging from ethnic to western to retro and many others, fashion designs often leave us in awe. The vividness in these designs is distinct enough to add up to the viewers’ astonishment. Doesn’t this diversity make you wonder – where do the designers bring ideas and draw inspiration from? Well, this article tries to address your query with real life examples – the stories which crafted great moments in fashion designing!

Sculptures have long been a ‘trigger point’ for fashion designers and you know it how. A collection that made many heads turn was Fall / Winter collection of 2017 by Stephanie Rad. Stephanie, reportedly drew inspiration for her enthusiastic designer collection from a liquid marble carving, which showcases moving water; it turned out to be a smash last year.

Another noteworthy designer Fall / Winter 2017 collage came from Pamella Roland. She quotes Rothko’s Pace Gallery to be the driving force behind her designs, with all the praises for the historically known painter.
Bonnie Young’s designer collection of 2017 seems to craft yesteryear memories in a unique way. The designer tries to highlight stories that remained untold in the past – all with the exclusivity of fashion!
Many fashion designers are instinctively actuated with primeval interiors. Known fashion designer Cinq À Sept loves to explore the romance and nostalgia in such captivating interiors and you can have a feel of this in their latest 2017 collection.

Another recent designer collection of Ohlin D may seem offbeat to some, but is definitely rare for some reasons. The inspiration for this collection seems to have come in a library because it has been quoted as “Off-duty Librarian”.
Put precisely, you never know where the inspiration for something can come from and fashion designers are no exception in that sense. Interestingly though, some of those collections went on to hit the headlines 2017 in the fashion designing world.

BOLLYWOOD MOVIES WHICH INFLUENCED FASHION

It won’t be wrong to say that Bollywood has undoubtedly emerged as the most influential source when it comes to fashion trendsetting. And why not? It has never failed to leave it’s impact on the audience.
We’re all keen eyed while watching a Bollywood movie in terms of fashion be it clothing, makeup, hairstyle, footwear, accessories or body.
Here’s a list of few such movies that we’ve curated which gave us utmost #FashionGoals.

DOSTANA

Didn’t we all fall in love with our “Desi Girl ” and of course her stunning and gorgeous golden saree that many fashion fanatics desired. The outfits worn by Priyanka Chopra in the movie were ravishing and dominated by halter necks that raised the bar in the fashion world.

Mr Perfectionist, Aamir Khan, has always been seen experimenting with his hairstyles and looks in films. Out of all, one of his most trendsetting style was the goatee that he sported in his film – Dil Chahta Hai, which was an instant and a massive hit, especially among youngsters, who follow it even today.

AISHA

The movie, Aisha, was a real game changer in Bollywood that redefined fashion and introduced designer brands like Chanel, Dior, Ferragamo and Prada to the Indian audience. Ever since then, Sonam Kapoor has been acknowledged as Bollywood’s Style Queen. The movie was ultra glamorous that kept us drooling over the clothes and the styling and succeeded in setting up a benchmark.

COCKTAIL

Ever since the promo of Cocktail released, all you remember is girls going gaga over Deepika’s and Diana’s look, particularly Deepika’s. And we need not ask why. This movie was really high on fashion quotient. Palazzo pants and jumpsuits became the new fad amongst the youngsters. Hats off to the stylist – Anaita Shroff Adajania.

TASHAN

Our Bebo has always stolen the show whenever it came to setting trends. You see, there’s a reason she’s called a diva. In Tashan, Kareena Kapoor Khan did exactly the same. Who can forget her size zero figure that left everyone stupefied. Girls couldn’t help but envy her hot and sizzling figure and started hitting the gym to get the same.

BAJIRAO MASTANI

Talking about trendsetters, how can we miss out on Ranveer Singh’s outrageous look in Bajirao Mastani in which he sported a curled handlebar moustache that created a frenzy among the masses and became talk of the town. The actor even mentioned about his fans sending him pictures of their ‘mooch’. Isn’t that cool?
Let’s see what Bollywood brings to the world of fashion in 2018 and hope for the best.

Designing to Make a Difference!

Each and every designer in his/her tenure reaches a stage where they have to contemplate how to change the face of fashion with their designs. Every year they are expected to create something new, something awe-inspiring, which will take their career and the fashion industry to new heights. But at what cost? At the cost of a polluted environment for us to live in? At the cost of an ecosystem that is highly unbalanced for us or any other living organism to live in? I think not.!

Pesticides used by farmers to protect textiles while they grow, wastage of water during dying the textile, bleach used on those textiles to achieve a certain finish, exploitation of animals etc, are the factors harming the ecosystem the most! No doubt they look good, but is it the best for the world we live in? Absolutely not.! There is a dire need to start thinking about our surroundings and the kind of impact we are making on it.

Designers have been at it for a very long time. To be honest there are no real “new” designs that we get to see. Sure the fabrics are different, some of them are longer than they should be and some are smaller than they should be. In any case a lot of these “new” designs end up in the gutter as soon as the showcase is over, creating uncalled for wastage of both textile and design.

Designers know firsthand the amount of pollution caused by the textile industry in order to give a finished piece of fabric, yet nobody ever stops to reconsider how it impacts the world we live in. We need to become smart and be completely aware of our situation, which is just taking a turn for the worse. Well thought of and innovative ideas are required to take the fashion fraternity by storm and change the way we design things, here are a few of them:

  • Designing with rags. (Leftovers from previously designed clothes)
  • Eco-friendly textiles.
  • Sustainable fibers – organic cotton and bamboo.
  • Recycled synthetics.
  • Smart Tailoring (DPOL) – Created by Indian designer – Siddhartha Upadhyaya

These are only a handful of new ways designers can look into. Instead of trying to create an all new design or trend, we should now try and look at ways in which we can improve on an already amazing collection of clothes and designs we already have. Waste fabrics left over during designing the next big thing, can be used to create a completely different design – probably something no one has ever seen. Making an effort and ensuring that we do not harm the environment is the only way forward.

The collaboration between an organization devoted to saving the ocean – Parley and a leading footwear brand – Adidas, have given us the ocean plastic waste shoe.. All we need now are more people/firms to design for the future, to concentrate more on the process of making their product and how it affects everything around us. Got more ideas of designing safely for the future? Do let us know!

5 Most Attended fashion events of India

Indian Fashion Industry is at its flourishing stage and has a great potential to mark India at world stage. India has thousands of years of practice behind it. India has rich and varied textile heritage where each region of India has its own native and traditional dresses. When these traditions are brought live on world stage by designers, brings us to greatest of shows organised and attended in history of the nation. Let’s have a look at them.

1. Lakme Fashion Week

Lakme Fashion Week is mutually composed by Lakme, the main cosmetic agents and excellence administrations mark in India and IMG Reliance Ltd., leader in games, design and administration.

Lakme Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and integrate India into the global fashion world.” It is organized in Mumbai twice every year.

Number of established designers every year comes to showcase their artwork and designs. Event showcases the bridal and traditional designs from across the nation – where the teams are created for each designer and co-ordinators are appointed. Students from various colleges take part as co-ordinators and volunteers. They assist the models backstage. The Next-gen designer application can also be submitted if you are an aspiring designer where you get to showcase your designs.

2. Wills Lifestyle India Fashion Week

The Wills Lifestyle India Fashion Week (WIFW), Asia’s biggest business of fashion event is showcased by the Fashion Design Council of India(FDCI) where the best impulses of the fashion industry offers five enthralling days of inspiration, inventiveness and imagination aligned with prolific business opportunities. This event mainly takes place in Delhi.

Over the years, WIFW has turned the spotlight on fresh talent and encouraged them with the strategic objective of identifying India’s top new and emerging designers. Event showcases ethnic and bridal collection including handcrafted designs.

FDCI also provides young designers membership based on the criterion. Institutional membership into the FDCI is by selection only. Candidates for Membership must be of recognized ability, standing, and integrity, and must be actively engaged in creative fashion design for at least 2 years and marketing/ retailing wearing apparel under their own label. These are the basic minimum requirements to qualify.

3. Indian Beach Fashion Week

India Beach Fashion Week (IBFW) has emerged as a global fashion platform to showcase the latest invention & design for the destination fashion industry. This event is attended by most inspired people across the globe. The 3 day symposium is organized at worlds most loved fashion destination Goa.
The Event features the most recent in swimwear, resort wear and in addition extravagance pet accumulations from originators over the globe, symbolizing the soul of tense and snappy men and ladies.
So if you are planning to exhibit your swimwear and beachwear’s, this is the right destination to showcase your designs.

4. Indian Bridal Fashion Week (IBFW)

India Bridal Fashion Week is held in Mumbai and additionally Delhi and is among the best four fashion shows being held in India. The Bridal Fashion event shows some of the best designs in bridal couture and heritage jewellery mostly made for wedding purposes. Wedding, which has now turned into a way of life proclamation for the well-to-do class, is the necessary piece of the Indian fashion. While the lavish class is prepared to spend a fortune on the wedding trousseau, the designers investigate every possibility in offering them the unrestricted displays.
In form and novice Jewellery Designers and textile designers should definitely register themselves with this event.

5. Rajasthan Fashion Week

This fashion event mainly takes place in Jaipur between the four walls of heritage and tradition. Rajasthan Fashion week is all about Banjara dresses and culture from back end community which is ignored. Designers are bringing out the designs from past centuries which make a spotlight at the event. The models walk with “lehenga choli” and full hand crafted jewellery and bangles.

Designers integrate the heritage style with new modern designs which comes out as a surprise to the students and the live audience. The glamour with these designs seems unpredictable. When visiting this event don’t miss the jewellery and handcrafted material designed by the young designers working under national as well as international designers.

If you are an aspiring designer in any of the departments, these are the best possible events you need to attend this year. Register yourself with each event as soon as possible because you don’t want to miss this opportunity of you showcasing your designs over the international podium. Workshops are also conducted before every event. So hurry up!!

About Lakme Fashion Week

If you happen to talk about the changing fashion scene in India, the conversation would certainly be incomplete without mentioning the Lakme Fashion Week. This bi-annual event is more than just an elite fashion show. It has today become the primary platform for new and budding designers to showcase their talent.

Earlier known as the Lakme India Fashion Week, it was conceptualized by the Fashion Design Council of India in the year 1999. Since the first event, the LWF has been widely covered by domestic and international media, thus making it the ideal platform for new designers to make their presence felt. At the same time, the event also gets to see the emerging trend in the fashion arena by the more prominent and established designers of the country. Though the event split between Delhi and Mumbai, under different names, the glamour and sheen of the events stay unaffected.

Over the years, many initiatives were undertaken such as the ‘Gen Next’ and ‘Emerging Designer’ to promote new talent. These initiatives are the perfect launch pad for a new designer. In collaboration with INIFD, a renowned and one of the most reputed designing colleges in India, then Gen Next program kick-starts each year by featuring young and emerging talents from INIFD.

Students from INIFD, each year, have successfully spiked the fashion quotient up a whole notch with their fresh ideas and talent at the LFW. The originality and imagination that runs from their skillful minds to the runways at the LFW defines the Indian fashion industry with a promise of a trendier world.

Best Career Options after Scoring a Degree in Fashion Designing

The world of fashion has more career options than what meets the eyes. The industry is beyond the glamour that we associate with, and with the right attitude and the right knowledge, you can build your own name here in no time.
Highly demanding, very creative, and ever-changing, the fashion industry offers a number of options to build your career in. Let’s look at the best career options you have after completing a degree in fashion designing:
-Fashion Designers, people who have a keen eye for detail as they finalise what goes to production, and have an artistic mind to develop new styles for both apparels and accessories based on the market research.
-Fashion Coordinators, people who have all the knowledge of latest fashion trends, and are well-equipped to arrange & supervise fashion clothing for manufacturing houses, textile firms, retail stores, etc. They are also involved in organizing fashion shows, promoting sales, liaisoning with fabric dealers, etc.
-Illustrator, people with outstanding sketching skills who help the designer’s idea take shape on papers. This role needs someone who likes interacting with people and is good with communication.
-Fashion Consultants, people who can offer valuable advice and ideas to develop a product that gets readily absorbed in the market since they are aware of the transitions taking place in the fashion market.
-Cutting Assistants, people who expertise in cutting, marking, and altering patterns according to the designer’s specification.
-Fashion Stylist, people who have the right skill set to coordinate the dress and the accessories with the right makeup and hairstyle that polishes the look for their muse. They are often found working for fashion shows, photo shoots, promotions, and retail outlets.
Find what interests you and grow a strong foot in it to excel in the fashion industry. Every role that you take up here brings with it monumental experience that is a stepping stone towards success!

Instances When Fashion Dominated Sport In India

Indian sportspersons are one of the most followed trendsetters in our country, second only to Bollywood. However, fashion has always taken a backseat to sports, other than the following instances.

Indian Cricket Team Wins Fashion Prize

Players in the current Indian cricket team are part-time fashion trendsetters as well. But this was not the case in the 70s. Instead, players used to wear all-white jerseys. But the situation changed in 1977. ICC (Internation Cricket Council) introduced coloured jerseys in Day-Night matches. During the World Series Cup 1980-81, Indian cricket team wore completely coloured jerseys for the first time. The Jersey donned two colours, the primary colour being blue & secondary being yellow. The team might not have won the series, but it did win the ‘Best Looking Team’ prize.

Indian’s Sportwomens’ Secondary As Fashion Divas

Since the turn of the century, women’s sports has stopped co-existing in the shadows of men’s sport. Both off the field & on it. Sania Mirza’s Vogue cover shoots are considered to be at par with her superior tennis skills. Mithali Raj dons her casual & cosy attires as effortlessly as her batting stance. Saina Nehwal’s little black dresses, open-styled hair & high heels have gained a following of their own.
Thus, these ‘Sports Divas’ have made huge inroads in Sports-Fashion in India, especially for women.

Delhi Designer Teams Up With Formula One

Renowned evening-wear designer Madira Wirk celebrated her love for sports by designing the Grid Girls’ Uniforms at the Airtel Indian Grand Prix, 2013. The major focus was on comfort & glamour. Madira also added her own touch in the form of a peppy trench coat.

Manish Malhotra Designs IPL Jersey

When it was announced back in 2008, IPL was supposed to be about glamour as much as cricket. Keeping this in mind, Kolkata Knight Riders’ owner Shah Rukh Khan roped in Manish Malhotra to design his team’s jersey. The Legendary designer came with up an imposing black & golden uniform. As per Manish, the black colour represented Goddess Kali & Golden symbolises the spirit of life with which one must play the game of Cricket.

We hope fashion & sports team-up more in the future. What are your favourite instances of Fashion in sports?
Comment Below, Let Us Know.

INIFDian’s Designs Showcased In London Fashion Week

INIFDian’s Designs Showcased In London Fashion WeekINIFD Jaipur organized a celebratory event for star-student Daisy Tanwani, who recently became the first Indian designer to reach the finals of ‘Fashion Scout’ held during ‘London Fashion Week’,

INIFDian’s Designs Showcased In London Fashion WeekThe event was also attended by Mrs. Kamla Poddar, the visionary leader behind Kamla Poddar Group, the parent organization behind INIFD Jaipur.

INIFDian’s Designs Showcased In London Fashion Week Mrs. Poddar congratulated Daisy and said that her achievement was no less than a women athlete winning a medal in the Olympics.

Daisy told the media that this was just a baby-step towards fulfilling her ambitions. She also thanked Mrs. Kamla Poddar for her unrelenting support.

Daisy’s wanted to be modern yet traditional at the same time, so she showcased a mesmerising fusion of Rajasthani & European-themed gowns.

A beautiful Victorian-themed fashion show was also organised by the students of INIFD Jaipur.

We congratulate Daisy on her monumental achievement and are proud of her for being a marvellous student.

What do you think about Daisy’s designs? Comment below, let us know!